Overview
A project addressing usability challenges in an internal communications app developed for a large tech company.
Methodology
In-depth UX interviews and shadowing to identify pain points.
Key Insights
- Functionality Overload: The app had too many unnecessary features.
- Messaging Overlap: Coexisting apps hindered engagement.
- Global Usability: Features needed better positioning to resonate with non-Chinese users.
Impact
The research streamlined the app’s functionality, making it more inclusive and promoting cohesive communication across the company.