Digital Anthropology for Marketing, Strategy & Storytelling
I believe that when working in communications creativity needs to be fueled by research and data. Digital Anthropology helps me gain a deep understanding of different audiences both online and offline. My moto is to understand & create.
My Skills
Digital Strategy Consultation
I provide expert advice on developing effective digital communication strategies tailored to your audience and goals across various media and platforms.
Cross-Cultural Communication
I offer insights into crafting messages that resonate across diverse cultural contexts, helping brands connect with global audiences through multiple channels.
Audience Engagement Strategies
I assist in designing and implementing strategies to foster meaningful interactions with audiences across different media, enhancing community building and loyalty.
Content Creation and Storytelling
I help develop compelling narratives that are specifically tailored to your needs, grounded in a deep understanding of various platforms to enhance brand messaging
Digital Anthropology 101
In the early days of anthropology, scholars ventured into remote regions, spending months with indigenous communities to understand their unique cultures, beliefs, and ways of life. Over time, anthropologists turned their focus inward, studying the complexities within their own societies, exploring diverse social groups, and examining cultural differences.
Digital Anthropology extends this rich tradition to the online world. It starts with the radical idea that the internet, like any physical community, hosts vibrant subcultures and dynamic conversations that shape our lives and identities. The field applies a range of methods to explore digital communities, from investigating platforms like 4chan to understand political movements in Hungary to examining TikTok trends in Mexico, including the fascination with healing crystals and holistic practices, or tracing Black cultural expression through Twitter memes.
This field isn’t limited to social media alone. Digital anthropology explores the digital terrain broadly, mapping virtual spaces within cities, studying life inside video games, analyzing interactions with Spotify’s recommendation algorithms, and examining how app designs shape financial habits. Beyond these studies, digital anthropology also tackles critical social issues, like the rise of online gambling among teenagers and the ethics of AI in creative fields.
Ultimately, digital anthropology provides a lens for understanding how technology intertwines with our social lives, revealing the profound ways it influences our perceptions, behaviors, and communities.