Key Achievements
- Specialized in qualitative research across UX research, innovation, and brand strategy.
- Designed and conducted qualitative fieldwork for international projects, gathering insights that directly informed brand strategy and product development.
- Authored comprehensive reports with actionable insights and presented findings to clients, driving informed decision-making.
- Collaborated with cross-functional teams from Argentina, Mexico, Chile, India, China, and the UK, contributing to projects that spanned diverse cultural and market landscapes.
Impact on Career
- Strengthened expertise in qualitative research methodologies, particularly in user experience (UX) and brand innovation.
- Enhanced cross-cultural communication and teamwork skills by coordinating with global teams.
- Developed a strategic approach to presenting research insights effectively, an experience foundational to my career in consulting and marketing strategy.
What work looked likeÂ
