Overview
This project introduced memes into Visit Argentina’s communication strategy, leveraging memetic culture to connect with younger audiences.
Strategy
- Sustained content strategy for platforms like Twitter and TikTok.
- Combining informative content with humorous, relatable memes.
- Crafting a distinct voice reflecting Argentinean humor and personality.
Approach
Content was designed as though “an Argentinean friend” was introducing their country to a foreigner, emphasizing charm and cultural uniqueness in an engaging tone.
Impact
This strategy positioned Visit Argentina as relatable and approachable, enhancing engagement with younger audiences while showcasing Argentina’s vibrant culture and personality.