Overview
KOKO LATINO is an Instagram account designed to attract Japanese audiences to Latin music. It addresses the growing interest in Latin music in Japan and the strong connection many Latin artists feel with Japanese culture.
Strategy
- Communication in Japanese to resonate with local audiences.
- Leveraging existing relationships between Latin artists and Japan to create authentic engagement.
Approach
The account blends Latin and Japanese cultural elements in its branding and content, akin to culinary fusions that bridge cultural divides.
Impact
KOKO LATINO serves as a platform promoting Latin music while fostering cultural appreciation and collaboration. It creates a space where audiences from both regions can celebrate and explore cross-cultural creativity.