Overview
This project explored how users find flatmates through SpareRoom, focusing on expectations, behavior, and app functionality.
Methodology
UX research and in-depth interviews to uncover user experiences.
Key Insights
- Profile Creation & Expectations: Users mimic dating app profiles, seeking a connection with potential flatmates.
- Diversity & Compatibility: Users value cultural exchange but seek compatibility in household preferences.
- Gender Dynamics: Women prefer female housemates due to lingering stereotypes about cleanliness.
Impact
The findings highlight how young people navigate London’s challenging housing market, informing ways to improve SpareRoom’s user experience.